The love for gardening has taken the world by storm. And since certain needs of a plant lover in Spain are completely different from those of a Norwegian hobby gardener, we specifically align our product ranges with the individual requirements of each country. Although many regions have an extremely fragmented market structure, we have succeeded in becoming Europe's leading supplier in the consumer sector with this region-based strategy. We are represented by subsidiaries in more than 20 locations across the globe. Going forward, our main focus will be on developing the promising markets of Asia.