Münster (March 2026) – With the international brand campaign "Better the best. For nature. For you. For everyone.", COMPO has been sending a strong signal since 2024: Responsibility for nature and society has become the central topic of COMPO’s brand communication. The leading supplier of branded products for plants in the home and garden in Europe shows emotionally how generations are connected by the joy of gardening and how each individual can give something back to our nature. Now COMPO is taking the next step and consistently developing the story further. In 2026, COMPO will show a variety of garden realities. They focus on the people who live responsibility in everyday life – authentic hobby gardeners who design their garden worlds with passion and thus show how easy and at the same time individually responsible, nature-conscious action succeeds.  

Responsible and nature-conscious action is not an abstract idea 

"With 'Better the Best', we have been focusing on overall social responsibility in our brand communication since 2024. Now we are going one step further: We are showing the people who live this responsibility – on a small scale, but with a big impact. In this way, we make it clear that responsible and nature-conscious action is not an abstract idea, but the attitude of each individual," says Stephan Engster, CEO of COMPO. At a time when it is more important than ever to take responsibility, COMPO shows people who do this in everyday life: authentic hobby gardeners who design their own garden world with passion and creativity and show how closely they are connected to nature and how easy it can be to give something back to it. 

Different garden realities 

With three individual stories, COMPO supports identification with the core message "Better the best" and reflects it into people's everyday lives. "Everyone can take responsibility for nature and society - regardless of the location and size of their own garden world. Whether it's a family garden, an allotment garden or a rooftop terrace, each story tells of a connection with nature and how one's own lived responsibility is shared and passed on," explains Claudia Maushagen, Head of Brand Strategy & Corporate Communication. In this way, the young family develops its green thumb with the youngest children and teaches from the very beginning what counts: respect for nature and the environment. The allotment garden becomes a place that combines traditions and where generations share their knowledge – and their love of nature. On the rooftop terrace, young people show how easy it is to turn grey into green – and how nature can be brought into the city with small measures.  

"We see the campaign as an invitation to become active ourselves. Because everyone can make an important contribution in everyday life in their own way. Together, we make visible how responsibility for nature and society can be lived," adds Engster. 

Europe-wide communication of the extended brand message  

The extension of the campaign, which was developed and produced in-house, consists of three new 15-second clips and accompanying visual material. It will start throughout Europe at the start of the 2026 gardening season and will provide hobby gardeners in all relevant European markets with broad coverage via social media, print, POS, outdoor advertising and TV.  

You can find the spots here: 

• Allotment Garden
• Rooftop
• Better the Best 2025