Münster (October 2025) – COMPO was honoured for its outstanding social media communication at the 20th edition of the prestigious TASPO Awards. In the category ‘Best Social Media Marketing Activity’, Europe's leading supplier of branded products for plants in the home and garden impressed the expert jury with its group-wide ‘Digital Activation Concept’. The strategy combines user focus, creative content formats and authentic storytelling to create an innovative communication approach. Katharina Keinert, Team Lead Corporate Communication & Sustainability at COMPO, accepted the award from presenter Lea Wagner at a festive gala in Berlin. COMPO also received awards in the categories ‘Best Concept for Environment & Sustainability 2025’ and ‘Best Product Idea B2C’, achieving third place in both categories for its group-wide sustainability strategy and its ‘COMPO BIO AQUA DEPOT^® Universalerde’ product.

“We are delighted that the jury particularly appreciated the data-based strategy and innovative strength of our concept,” says Stephan Engster, CEO of COMPO. “Our goal is to actively shape the future of the industry with innovative solutions and sustainable practices. Expertise, decades of experience and courage are our constant companions as we continue to expand our market leadership in Europe. We are delighted that our approach has been recognised with such a prestigious award,” says Stephan Engster. 

COMPO's ‘Digital Activation Concept’ bundles all social media activities into a holistic, cross-channel communication approach. The campaign combines performance, creativity and user focus, relying on differentiated analyses, studies, user data and new technologies. This enables COMPO to precisely identify the expectations of its target groups – and understand how to activate them in a targeted manner along the customer journey.  

“Our goal is to offer tailor-made, simple solutions at every digital touchpoint that meet the needs of our users,” explains Katharina Keinert. “Translated into content for TikTok, Instagram, Facebook and YouTube, this means infotainment, influencer collaborations and authentic formats such as our “At home with” series, in which real hobby gardeners show how they get the most out of their gardens – inspiring, approachable and unique in form.” 

The testimonials encourage viewers to get active and rediscover gardening. And with success: “Millions of video views, high reach and engagement rates, sentiment analyses, and a demonstrable continuous increase in followers are just a few examples of key figures that make the success of the measures plannable, verifiable, and visible,” reports Stephan Roth, Head of Digital at COMPO. 

COMPO's Digital Activation Concept has an international focus and fits seamlessly into the 360° brand campaign launched in 2024. In 2025, this will be continued across Europe and further developed in terms of quantity and quality. Like the campaign ‘Better the best. For nature. For you. For everyone.’, COMPO's digital communication concept is also developed in-house. Knowledge of the target groups' needs creates the ideal conditions for reaching end consumers on all social media channels. “We are delighted that winning the TASPO Award 2025 once again underlines COMPO's pioneering role in the gardening industry – not only in terms of sustainable products, but also in digital communication,” says Stephan Engster.

 

Picture: Katharina Keinert, Team Lead Corporate Communication & Sustainability at COMPO (centre) with presenter Lea Wagner (right) and Bavarian Christmas Tree Queen Sina Klug (left)

Picture credit: taspoawards: Photographer Andreas Schwarz or Photographer Fabio Spitzenberg