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Relaunch

COMPO website in bloom

Plant, maintain, harvest – at the start of the garden season, our website is blossoming with a new look and is expected to win over predominantly younger nature lovers who are relatively inexperienced. It provides users with useful articles and practical tips that will assist them with gardening. Questions on creating vegetable patches, DIY hacks and interesting information on hot greenery topics, such as urban gardening – plant lovers and those who aspire to be can now find answers on www.compo.de. "The website is an important showcase for us and its relaunch a significant part of our brand's realignment. The overhaul has seen us make sweeping improvements to the content and appearance of this channel – and now we are perfectly positioned to satisfy the growing digital needs of our target groups," explains Stephan Engster, CEO of COMPO. After the launch of the German site, a successive roll-out is now planned for more than 20 further country sites. The internal distributor section of the website is currently being redesigned and is expected to go online with a new look and feel and an expanded service package in the middle of the year.

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