COMPO News

Münster (March 2026) – With the international brand campaign "Better the best. For nature. For you. For everyone.", COMPO has been sending a strong signal since 2024: Responsibility for nature and society has become the central topic of COMPO’s brand communication. The leading supplier of branded products for plants in the home and garden in Europe shows emotionally how generations are connected by the joy of gardening and how each individual can give something back to our nature. Now COMPO is taking the next step and consistently developing the story further. In 2026, COMPO will show a variety of garden realities. They focus on the people who live responsibility in everyday life – authentic hobby gardeners who design their garden worlds with passion and thus show how easy and at the same time individually responsible, nature-conscious action succeeds. Responsible and nature-conscious action is not an abstract idea "With 'Better the Best', we have been focusing on overall social responsibility in our brand communication since 2024. Now we are going one step further: We are showing the people who live this responsibility – on a small scale, but with a big impact. In this way, we make it clear that responsible and nature-conscious action is not an abstract idea, but the attitude of each individual," says Stephan Engster, CEO of COMPO. At a time when it is more important than ever to take responsibility, COMPO shows people who do this in everyday life: authentic hobby gardeners who design their own garden world with passion and creativity and show how closely they are connected to nature and how easy it can be to give something back to it. Different garden realities With three individual stories, COMPO supports identification with the core message "Better the best" and reflects it into people's everyday lives. "Everyone can take responsibility for nature and society - regardless of the location and size of their own garden world. Whether it's a family garden, an allotment garden or a rooftop terrace, each story tells of a connection with nature and how one's own lived responsibility is shared and passed on," explains Claudia Maushagen, Head of Brand Strategy & Corporate Communication. In this way, the young family develops its green thumb with the youngest children and teaches from the very beginning what counts: respect for nature and the environment. The allotment garden becomes a place that combines traditions and where generations share their knowledge – and their love of nature. On the rooftop terrace, young people show how easy it is to turn grey into green – and how nature can be brought into the city with small measures. "We see the campaign as an invitation to become active ourselves. Because everyone can make an important contribution in everyday life in their own way. Together, we make visible how responsibility for nature and society can be lived," adds Engster. Europe-wide communication of the extended brand message The extension of the campaign, which was developed and produced in-house, consists of three new 15-second clips and accompanying visual material. It will start throughout Europe at the start of the 2026 gardening season and will provide hobby gardeners in all relevant European markets with broad coverage via social media, print, POS, outdoor advertising and TV. You can find the spots here: Allotment Garden Rooftop Better the Best 2025

Münster (November 2025) – Gardening is even more enjoyable when quality and price are right. COMPO sets the standard in this area, as demonstrated by its latest award as ‘Price Winner 2025’ in the garden care category. The leading supplier of branded products for plants in the home and garden has once again received the top rating: in the study conducted by DEUTSCHLAND TEST, the market research institute ServiceValue and FOCUS MONEY, COMPO impressed with the best value for money and was the only company to achieve the maximum score of 100 points. This is a clear sign of consumer confidence in quality and fairness. Consumers confirm their confidence in quality and fairness “We are delighted to have been named price-performance winner again this year,” says Stephan Engster, CEO of COMPO. "The award confirms that our customers value our quality and sustainability – and at a fair price. For us, it is both confirmation and motivation to continue to deliver on our promise to retailers and consumers with passion and responsibility.” Comprehensive analysis confirms leading position Around 13,000 companies from over 150 industries were analysed for the study. Based on 58 million online mentions, the experts at DEUTSCHLAND TEST and ServiceValue determined which brands offer the best value for money from the consumer's point of view. The industry winners set the benchmark with 100 points. COMPO once again achieved full marks in the garden care category. Sustainability and quality in harmony This latest award once again underlines COMPO's consistent commitment to combining quality, sustainability and customer benefit. In previous years, the company has already taken first place in the ‘Germany's Best Sustainability’ ranking in the garden care category. “These successes show that our Green Leader Ship approach is a living reality,” emphasises Engster. ‘Our guiding principle “Better the best. For nature. For you. For everyone.” sums it up perfectly. We want to combine the highest product quality with the greatest responsibility for the environment and society.”

Münster (October 2025) – COMPO was honoured for its outstanding social media communication at the 20th edition of the prestigious TASPO Awards. In the category ‘Best Social Media Marketing Activity’, Europe's leading supplier of branded products for plants in the home and garden impressed the expert jury with its group-wide ‘Digital Activation Concept’. The strategy combines user focus, creative content formats and authentic storytelling to create an innovative communication approach. Katharina Keinert, Team Lead Corporate Communication & Sustainability at COMPO, accepted the award from presenter Lea Wagner at a festive gala in Berlin. COMPO also received awards in the categories ‘Best Concept for Environment & Sustainability 2025’ and ‘Best Product Idea B2C’, achieving third place in both categories for its group-wide sustainability strategy and its ‘COMPO BIO AQUA DEPOT® Universalerde’ product. “We are delighted that the jury particularly appreciated the data-based strategy and innovative strength of our concept,” says Stephan Engster, CEO of COMPO. “Our goal is to actively shape the future of the industry with innovative solutions and sustainable practices. Expertise, decades of experience and courage are our constant companions as we continue to expand our market leadership in Europe. We are delighted that our approach has been recognised with such a prestigious award,” says Stephan Engster. COMPO's ‘Digital Activation Concept’ bundles all social media activities into a holistic, cross-channel communication approach. The campaign combines performance, creativity and user focus, relying on differentiated analyses, studies, user data and new technologies. This enables COMPO to precisely identify the expectations of its target groups – and understand how to activate them in a targeted manner along the customer journey. “Our goal is to offer tailor-made, simple solutions at every digital touchpoint that meet the needs of our users,” explains Katharina Keinert. “Translated into content for TikTok, Instagram, Facebook and YouTube, this means infotainment, influencer collaborations and authentic formats such as our “At home with” series, in which real hobby gardeners show how they get the most out of their gardens – inspiring, approachable and unique in form.” The testimonials encourage viewers to get active and rediscover gardening. And with success: “Millions of video views, high reach and engagement rates, sentiment analyses, and a demonstrable continuous increase in followers are just a few examples of key figures that make the success of the measures plannable, verifiable, and visible,” reports Stephan Roth, Head of Digital at COMPO. COMPO's Digital Activation Concept has an international focus and fits seamlessly into the 360° brand campaign launched in 2024. In 2025, this will be continued across Europe and further developed in terms of quantity and quality. Like the campaign ‘Better the best. For nature. For you. For everyone.’, COMPO's digital communication concept is also developed in-house. Knowledge of the target groups' needs creates the ideal conditions for reaching end consumers on all social media channels. “We are delighted that winning the TASPO Award 2025 once again underlines COMPO's pioneering role in the gardening industry – not only in terms of sustainable products, but also in digital communication,” says Stephan Engster. Picture: Katharina Keinert, Team Lead Corporate Communication & Sustainability at COMPO (centre) with presenter Lea Wagner (right) and Bavarian Christmas Tree Queen Sina Klug (left) Picture credit: taspoawards: Photographer Andreas Schwarz or Photographer Fabio Spitzenberg